Crypto investors have given Autograph, an NFT agency co-founded by athlete Tom Brady, a lot of money. They think the platform can help bring a new group of celebrities and their fans into the crypto world. This article explains what Autograph NFT is.
Watch the below video on Autograph NFT:
Andreessen Horowitz and Kleiner Perkins led the round, with help from Katie Haun’s new fund and Nicole Quinn, a partner at Lightspeed. TechCrunch heard about the deal. A Series A round led by 01A and Velvet Sea Ventures closed in July. This comes right after that. The raise adds Haun, Arianna Simpson from a16z, and Ilya Fushman from Kleiner Perkins to the board, as well as three other people.
Brady, Apple’s Eddy Cue, FTX’s Sam Bankman-Fried, and artist Abel Tesfaye, better known as The Weeknd, are on the board, as well as a lot of other big names.
How Autograph NFT Works:
Step 1: Find Iconic Collectibles.
Get in on drops where you can buy limited-edition digital collectibles made by famous people in sports, entertainment, and other fields.
02 Find A-List Experiences
You can get one-of-a-kind editions that are signed by the author and get access to special content and events.
03 Join the group
When you link your Discord account, you’ll be able to join private communities.
Autograph is a kind of agency for famous athletes and entertainers who want to have a personal presence in the NFT world, where there is a lot of noise.
Autograph NFT drops have been a mixed bag since the crypto collectibles became a big hit early last year, but they haven’t all been bad. There have been a lot of cash-grabs that have made people laugh, but there have also been thoughtful projects that reward fans.
Crypto hasn’t always been easy for well-known people to make a dent or make money without giving up some of their cultural value. Matt Damon was mocked a lot this month because he starred in a crypto ad campaign that was a little too silly. This week, Kim Kardashian and Floyd Mayweather were named as defendants in a lawsuit brought by investors who were unhappy with the company they had backed.
Unlike Dapper Labs, Autograph seems to be more interested in individual athletes and the cult of personality that surrounds them outside of the teams they play for or the leagues they belong to. Autograph has partnered with the NFL Players Association and the NBA Players Association. Autograph has a few early partners who are mostly in the sports world, but the names of some of the most famous athletes in their fields are on them. Brady, Tiger Woods, Simone Biles, Derek Jeter, Naomi Osaka, Usain Bolt, Wayne Gretzky, and Tony Hawk are some of them.
They seem to be building a way for people who are on the “triple-A” list to try out crypto influence in a more vetted way.
As of July, Autograph announced a partnership with DraftKings. The company told TechCrunch that it has been working on many projects with a number of different marketplaces. In the past, Autograph has mostly served up its NFTs on the Polygon blockchain, which uses less energy per transaction than the Ethereum network. This is likely important to celebrities who don’t want to open themselves up to environmental criticisms of blockchain technologies.