As part of a collaboration with blockchain technology company Dapper Labs, the Ultimate Fighting Championship (UFC) has announced the introduction of the ‘Strike’ non-fungible token (NFT) marketplace on the Ethereum blockchain. This article explains all you need to know about UFC NFT.
Watch the below video on UFC NFT:
United Fighting Championship (UFC®) is the world’s premier mixed martial arts (MMA) organization, with over 625 million viewers and 166 million social media followers. The organization conducts more than 40 live events per year in some of the most famous arenas across the world, and its broadcasts are seen by nearly 900 million people in more than 175 countries. The UFC’s athlete roster consists of the world’s top mixed martial arts (MMA) competitors from more than 70 different countries.
Sportico says that income from the NFTs will be distributed evenly between the UFC and athletes, however the financial details of the arrangement have not been published.
The UFC NFT, which will be sold for US$50 each, will contain famous moments and highlights from the organization’s history. Some of the biggest names in the mixed martial arts (MMA) industry will appear in the digital collectibles, according to the organization. These stars will include Francis Ngannou, Amanda Nunes, Kamaru Usman, Rose Nammajunas, Derrick Lewis, and Justin Gaethije, among others.
The initial drop will consist of a total of 200,000 NFT packs, each of which will have three highlights, with the first 100,000 being made accessible on January 23rd, following the UFC 270 pay-per-view event in Las Vegas. Users of the Striker Marketplace will be able to buy and sell their NFTs through the new platform, which will be launched soon.
In these ‘Fully Loaded’ packs, you’ll find action shots taken from a variety of camera angles, as well as fight commentary and crowd responses. The added content, which was made possible by the UFC’s in-house production team, represents a first for Dapper Labs in terms of incorporating these extra components into NFT goods, according to the company.
In the next months, the UFC will reveal further drops, with fresh collections being produced to match with the promotion’s event calendar, as previously announced.
“Dapper Labs is a pioneer in this space, having established an industry that did not exist just a few years ago,” said Tracey Bleczinski, senior vice president of global consumer goods for the Ultimate Fighting Championship.
“Dapper Labs was selected as UFC’s first NFT partner because of their vision for the potential of these technologies,” says the organization. In order to enhance the UFC experience for our fans, we are overjoyed to be able to provide them with these incredible digital artifacts.
In addition, Caty Tedman, head of partnerships at Dapper Labs, stated, “Dapper Labs has hastened the transition to Web3 by developing new apps and platforms that provide excellent user experiences for millions of fans.”
Working with the Ultimate Fighting Championship (UFC), one of the fastest growing sports in the world with a global fan base of more than 625 million people, is the next step in bringing even more people into the fold of decentralization while also providing a meaningful experience for die-hard UFC fans to collect and own the moments that matter to them.”
Adding the UFC to Dapper Labs’ growing list of UFC NFT partners, which already includes the National Basketball Association (NBA) and the National Football League (NFL), strengthens the company’s position in the market (NFL). This year, the digital collectibles firm, which has already launched marketplaces for the National Basketball Association’s Top Shot and the National Football League’s All Day NFT, will establish a comparable platform for Spanish soccer’s top-tier LaLiga.
Following a US$250 million funding round headed by global investment firm Coatue in September, the Canadian NFT company was valued at US$7.6 billion, according to the Wall Street Journal.